UMG SXSW 2016

GMV loves “South-by,” so we were thriled to work with the team at Good Sense and Company to light Universal Music Group’s “Music is Universal” project at SXSW- which turned the ballroom at the JW Marriott hotel in Austin into a concert venue for 3 days and nights of performances.  Headliners Ryan Adams and the Avett Brothers captained a stage that also hosted a solid lineup of new artist showcases.